AMR Corporate came to us to help create an emotional connection between the services they provide and the public. Our role was to storyboard a few concepts, casting, scripting, production and post. Filming took 2 days, post was completed in 4 days. This commercial is now being played on TV and in theaters in Northern California.
American Medical Response & Setla Films collaborated on a project to be able to tell the story of more than the lights and sirens of emergency response, but the impact one could have on a child. This commercial took 2 days to film and we spent 2 weeks in the edit bay tightening up, coloring and getting the sound just right. The impact can be felt in the first 15 second of the commercial.