American Medical Response approached Setla Films with the idea that they wanted more people to understand what this new service for hospice patients was. As a paramedic myself I could immediately see the importance of family and why home was so much more important than staying at a facility. After producing a script and storyboards we flew to Dallas to film this commercial in 3 days. We spent about 3 weeks in post production and delivered 2 types of commercials. The first was geared towards understanding how important family was while the other one really explained the hospice service for hospice providers to make sure they understood AMR is not replacing hospice care, they supplement care and give patients a chance to stay home longer.
AMR Hospice Commercial
AMR Hospice Explained