Improving healthcare globally

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This is no easy task and considering the magnitude of this title I bet you are asking yourself “Who the hell does this guy think he is?”   That is a fair enough question and I am also the glass is half full, optimist and change can come if you will it, kind of guy.  Why do I need to worry myself about this large goal when I have three kids to feed and bills to pay?  The answer is pretty down to earth… If I don’t who will?  I have talked with diplomats who are representing EMS and healthcare at the presidential level, I have conversed with entrepreneurs about amazing medical device and wearable bio-sensing products coming to market as well as progressive healthcare and medical transports companies, but nothing helps take those amazing discoveries, business models and visionary healthcare solutions to the global market better than edutainment.  Nothing connects the human heart with the idea of change better than telling a story and provoking an emotional connection with your audience.


If I don’t do it… who will?


Storytelling and provoking feelings of change is nothing new, as a matter of fact it is probably the oldest form of campaigning for change we know.  Edutainment is just a fancy word for combining what we already know works for keeping people’s attention “Entertainment” and infuse it with “Education and Cause” through an emotional journey that an audience member can connect with.  After spending the last 22 year in healthcare and traveling the world learning how healthcare is delivered I am actually surprised no one has thought to do this sooner.  Sure that are movies out there like “Sicko” or documentaries of dispair and grief, but as a healthcare provider our stories don’t require the sensationalist trauma drama that is portrayed in so many movies.  What we know is our own stories are compelling, have substance and if you apply basic storytelling principles along with amazing cinematography and camera motion you begin to capture people’s attention.

If I am to change how we deliver healthcare on a global scale it will take more than my vision for storytelling and understanding healthcare delivery around the world, it will take like minded marketing, healthcare and medical professionals, business savvy investors and companies that see the bigger picture.   It can happen and it will, given the right team that see this potential as I do… what are you waiting for?

 ~Thaddeus Setla  510.859.3456