one of the most difficult thing about working in an industry that is saturated with videographers, cinematographers, writers, directors and aspiring filmmakers is that you are constantly trying to compete. I know this can be a good thing, but honestly it can take its toll on you as you try to find your niche and make an impact.
As a paramedic I recall the training that went into my skill set, I remember the internship and all the frustrations that went into trying to catch a glimpse into a world I knew so little about. I was seeking books to read, videos to watch, I was even visiting station to station as I interviewed paramedics and firefighters to get a glimpse of what I was getting into. Nothing prepared me for what I was about to do as a profession.
11 years later after working as a Paramedic and Firefighter in two states (Michigan and California) and realizing how much I love working with cameras and video production it became clear that if anyone has the passion and desire to improve the quality, authenticity of content and stories of first responders around the world it was going to be me. I have never been more motivated or been as clear about what needed to be done in my career and so here I am sharing what my goals are as I dive into developing a web series from scratch.
Relationships… It is all about relationships in some form or another. Social Media only works if you develop relationships and stay true to who you are. When people find that you are not being genuine, it shows and the relationship breaks down. the reason I bring this up is that I have a long standing relationship with a company called Physio Control. They are a medical device company that sells products to us first responders in the field. Actually they sell to the agency I work, but none the less I am familiar with them as a provider and I sought them out on social networks to get to know them better. When the relationship matured I realized that they had a product that they wanted more first responders to know about. I wanted to develop a web series that told the stories of first responders in an authentic way. It was at that moment that I created a concept of “Code STEMI“.
Code STEMI is at it’s core a chance to promote the positive change that is happening in healthcare surrounding the care one might get when they have a heart attack and the systems in place that can improve patient outcomes. The connection here is that we as paramedics need to use a cardiac monitor in the field to detect a STEMI (What is a STEMI?) It wouldn’t matter which monitor we use in the field, but in this case it does, why? When I asked Physio Control about sponsoring this series knowing we had not shot a lick of footage, nor had we determined all the details of the project, they got it. They immediately told me they wanted to be a part of it and begun sharing the concept with their marketing department. Months later we were shooting our first bit of content and developing the series as we went along.
It is clear that the days of one way communications in marketing are coming to an end. I don’t expect all medical device companies to understand what we have embarked on here, but I don’t want them all to get it either. I want the few, the ones that just get it and want to identify with the personal stories and respect the opportunity to build relationships with other first responders, agencies and when it comes time for purchasing decisions and the real ROI comes into play guess what? the company that has developed the relationship will get the sale… it is all about relationships!