Why video production is worth paying for

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Just like that time when you needed an attorney because you got into some heat over that thing.  When it came to finding an attorney with the right skills to put your mind at ease it took some time didn’t it?  The first several attorneys you talked to were pretty expensive, had relevant experience, but just were out of what you could afford.  Some others were more interested in backing you into a contract and get a deposit immediately, but didn’t necessarily show they had the exact experience. Finally you landed the right one, it wasn’t too expensive, they worked with you on payment, but it took time.  Here is the lesson of the day.Fast Good Cheap

This isn’t new NEWS or anything, but more of a reminder for people looking to get a video produced.  You can’t get all three and let me explain.  Some companies will ask for a cheap youtube video done without all the bells and whistles and have it up by tomorrow.  Well this video will not be any good, but maybe that didn’t matter them.  Other companies know that they are on a deadline, but have a client or boss to impress, but they are willing to pay, so in this case they have a realistic expectation that it won’t be cheap.  Then there is the client that has no budget worth mentioning, they want it good, but in the end it will not be able to be done fast AT ALL.  These projects fit in between actual paying gigs and require a bit of time to complete.

Why video in the first place?

  • Videos Increase a Viewer’s Understanding Of Your Product Or Service by 74%
  • An Introductory Company Email That Includes A Video Receives An Increased Click-Through Rate of 96%
  • 50% Of Users Watch Business-Related Videos On YouTube Once A Week
  • 80% Of Your Online Visitors Will Watch A Video, While Only 20% Will Actually Read Content In Its Entirety
  • 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% Will Have Stopped By the 2 Minute Mark

This again isn’t new to most people, but learning this before you contact a video producer about your project will improve the communication immediately and get your project to cross the finish line without near as many bumps in the road. Remember: You get what you pay for. Let your competition shoot their videos on their iPhone. It’s time to make better content. It’s worth the investment.